Benefits of Proactive Trademark Portfolio Management

Benefits of Proactive Trademark Portfolio Management

For any brand with a sizeable number of trademark assets, conscientious portfolio management is essential to ensure their intellectual property maintains its integrity and strategic value over time. Trademarks, unlike certain other IP rights, require active policing and routine maintenance to preserve their validity and enforceability.
Maintaining and renewing U.S. trademarks

Maintaining and renewing U.S. trademarks

Maintaining and renewing U.S. trademarks is crucial to ensure the continued protection of your trademark rights. Here's an overview of the process, timing, potential pitfalls, and ways to extend the time:
Trademark Registration Certificate - Key benefits of the Certificate!

Trademark Registration Certificate - Key benefits of the Certificate!

A trademark registration certificate is a crucial asset for any business that holds it. It...