Benefits of Proactive Trademark Portfolio Management

For any brand with a sizeable number of trademark assets, conscientious portfolio management is essential to ensure their intellectual property maintains its integrity and strategic value over time. Trademarks, unlike certain other IP rights, require active policing and routine maintenance to preserve their validity and enforceability.

Should you oppose any other trademark similar to your mark? Monster Energy does.

Why does it make sense to oppose any other trademark containing the distinctive wording of...

Trademark Name infringement and Disputes

Protect your intellectual property by ensuring your trading names and brands are secure, using your brand and business name effectively, and registering your names and brands. Be vigilant for intellectual property theft by using monitoring services, using search engines, and contacting trade press. Take legal action against violators promptly, considering various options such as suing them, objecting to their trademark application, registering a new company with a similar name, or objecting to the Company Names Tribunal. Develop a plan to find legal alternatives, determine desired outcomes, choose the best options, and coordinate them. Make the IP dispute work in your favor by halting the offender and receiving payment, or granting the infringement a license to use your name lawfully in exchange for a fee. Consider the infringer as a potential collaborator in any disagreement.